VISION
We do not just create what is demanded
we create something beyond it.
Adding value that only we can create to what is demanded this is what we cherish.
Through the games we create we aim to generate smiles positive feelings and dreams for everyone. We
believe that PONOS’s role in pursuing the possibilities of entertainment is to create those very
moments in time.
Bringing the enjoyment of games to as many people as possible.
PONOS will continue to challenge the possibilities of entertainment.
CORPORATE SLOGAN
GO
FAR
BEYOND
This corporate slogan expresses ideas that lie exactly between the conventional and the
unconventional. It encapsulates the “PONOS way” in a single phrase: maintaining versatility while
incorporating unexpected elements to make users “addicted.”
Everything we do at PONOS is driven by the spirit of ‘GO FAR BEYOND,’ constantly asking ourselves,
“Are we 45 degrees above the ordinary?” and then executing based on that self-reflection.
Furthermore, we believe it is PONOS’s mission to spread this phrase and its corresponding values,
even just a little, across Japan and the world through our games.
VISUAL IDENTITY
CONCEPT MOVIE
The logo design is constructed solely from basic shapes: circles, triangles, and squares, symbolizing essence and universality. These fundamental forms were intentionally deconstructed and then freely reassembled and reconstructed with a fresh perspective. The design embodies the spirit of always valuing one’s original intent, and the ability to return to that initial mindset at any time. The result is a logo that feels both nostalgic and entirely new.
ANALOG
(its essence and universality)
Like the block play we were
engrossed in as children.
shed preconceived notions and
freely express what they want to do.
FREEDOM
CRAFTSMANSHIP
what is truly engaging,
And pursuing meticulous detail
like a master craftsman.
free-form thinking.
CREATIVITY
GO FAR BEYOND
meet expectations,
but surpasses them.
CEO Itsuki Tsujiko